Facebook user's habits in getting commercial information : a study on Hong Kong students
Fanny Sau-Lan Cheung, Wing-fai Leung
| Year of publication: |
12 March 2016
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| Authors: | Cheung, Fanny Sau-Lan ; Leung, Wing-fai |
| Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ISSN 1938-212X, ZDB-ID 2270776-1. - Vol. 11.2016, 3, p. 56-71
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| Subject: | Facebook | social media | fan page | advertising | sales promotion | Social Web | Social web | Hongkong | Hong Kong | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Werbung | Advertising | Werbewirkung | Advertising effects | Studierende | Students |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814242