A support vector machine (SVM) approach to imbalanced datasets of customer responses : comparison with other customer response models

Gitae Kim; Bongsug Kevin Chae; David L. Olson

Year of publication:	2013
Authors:	Kim, Gitae ; Chae, Bongsug Kevin ; Olson, David L.
Subject:	Direktmarketing \| Direct marketing \| Werbewirkung \| Advertising effects \| Stichprobenerhebung \| Sampling \| Data Mining \| Data mining \| Mustererkennung \| Pattern recognition

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