A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
| Year of publication: |
1994
|
|---|---|
| Authors: | Park, Chan Su ; Srinivasan, V. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 2, p. 271-288
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