Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
| Year of publication: |
1997
|
|---|---|
| Authors: | Srinivasan, V. ; Park, Chan Su |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 2, p. 286-293
|