A systematic assessment of strategic marketing transformations : a diagnostic model and application in five Bulgarian industry sectors
Julia Ouzounova ; Bistra Vassileva ; Galina Petrova
| Year of publication: |
1998
|
|---|---|
| Authors: | Ouzounova, Julia ; Vassileva, Bistra ; Petrova, Galina |
| Publisher: |
°Abo |
| Subject: | Bulgarien | Bulgaria | Systemtransformation | Economic transition | Industrie | Manufacturing industries |
| Extent: | 13 Bl. : graph. Darst |
|---|---|
| Series: | Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi. - Åbo : [Verlag nicht ermittelbar], ISSN 0359-0011, ZDB-ID 856493-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| ISBN: | 952-12-0326-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000996611