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A systematic assessment of strategic marketing transformations : a diagnostic model and application in five Bulgarian industry sectors

Julia Ouzounova ; Bistra Vassileva ; Galina Petrova
Year of publication:
1998
Authors: Ouzounova, Julia ; Vassileva, Bistra ; Petrova, Galina
Publisher: °Abo
Subject: Bulgarien | Bulgaria | Systemtransformation | Economic transition | Industrie | Manufacturing industries
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