A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events
David Glen Mick; Stephen A. Spiller; Anthony J. Baglioni
| Year of publication: |
2012
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|---|---|
| Authors: | Mick, David Glen ; Spiller, Stephen A. ; Baglioni, Anthony J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 7, p. 1051-1059
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| Subject: | Kaufentscheidung | Purchase decision | Selbstevaluation | Self-assessment | Virales Marketing | Viral marketing | Emotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562172