A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events
| Year of publication: |
2012
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|---|---|
| Authors: | Mick, David Glen ; Spiller, Stephen A. ; Baglioni, Anthony J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 7, p. 1051-1060
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