A test of the effects of competition on consumer brand selection processes
| Year of publication: |
1994
|
|---|---|
| Authors: | Laroche, Michel ; Hui, Michael ; Zhou, Lianxi |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 31.1994, 2-3, p. 171-181
|
| Publisher: |
Elsevier |