A text mining and topic modelling perspective of ethnic marketing research
Sérgio Moro, Guilherme Pires, Paulo Rita, Paulo Cortez
| Year of publication: |
2019
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|---|---|
| Authors: | Moro, Sérgio ; Pires, Guilherme D. ; Rita, Paulo ; Cortez, Paulo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 275-285
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| Subject: | Ethnic marketing | Literature analysis and synthesis | Literature dimensions | Filtering dictionaries | Text mining | Topic modelling | Ethnische Gruppe | Ethnic group | Marktforschung | Market research | Data Mining | Data mining | Marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012104220