A text mining approach to explore factors influencing consumer intention to use metaverse platform services : Insights from online customer reviews
Vandana Kumari, Pradip Kumar Bala, Shibashish Chakraborty
| Year of publication: |
2024
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|---|---|
| Authors: | Bala, Pradip Kumar ; Chakraborty, Shibashish |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103967, p. 1-12
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| Subject: | Digital asset | Flow theory | Metaverse | Topic modeling | Uses and gratifications | Virtual world | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Data Mining | Data mining | Kundenzufriedenheit | Customer satisfaction | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103967 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116889