Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN
Year of publication: |
2024
|
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Authors: | Bellary, Sreevatsa ; Bala, Pradip Kumar ; Chakraborty, Shibashish |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 104045, p. 1-24
|
Subject: | Artificial neural network | Consumer services | Continuance intention | Habit | Health and fitness apps | Structural equation modeling | Topic modeling | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Neuronale Netze | Neural networks | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction |
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