A theoretical analysis of endogenous and exogenous switching costs
Mengze Shi
| Year of publication: |
2013
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|---|---|
| Authors: | Shi, Mengze |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 11.2013, 2, p. 205-230
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| Subject: | Switching costs | Price competition | Loyality rewards | Wechselverhalten | Switching behaviour | Theorie | Theory | Preiswettbewerb | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009749862