A theoretical explanation of the cost advantages of multi-unit franchising
Vinay K. Garg; Richard L. Priem; Abdul A. Rasheed
| Year of publication: |
2013
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|---|---|
| Authors: | Garg, Vinay K. ; Priem, Richard L. ; Rasheed, Abdul M. A. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 20.2013, 1/2, p. 52-72
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| Subject: | Franchising | Filiale | Branch office | Skalenertrag | Returns to scale | Standardisierung | Standardization | Lernende Organisation | Learning organization | Transaktionskosten | Transaction costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009731446