A Theoretical Explanation of the Cost Advantages of Multi-unit Franchising
| Year of publication: |
2013
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|---|---|
| Authors: | Garg, Vinay K. ; Priem, Richard L. ; Rasheed, Abdul A. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 20.2013, 1 (1.4.), p. 52-72
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