A theoretical framework for goal-based choice and for prescriptive analysis
| Year of publication: |
2008
|
|---|---|
| Authors: | Carlson, Kurt ; Janiszewski, Chris ; Keeney, Ralph ; Krantz, David ; Kunreuther, Howard ; Luce, Mary ; Russo, J. ; Osselaer, Stijn ; Winterfeldt, Detlof |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 241-254
|
| Publisher: |
Springer |
| Subject: | Goals | Choice process | Prescription |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716505