A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Khaldoon Nusair, Nan Hua, Ahmet Ozturk and Irfan Butt
| Year of publication: |
May-September 2017
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| Authors: | Nusair, Khaldoon ; Hua, Nan ; Ozturk, Ahmet Bulent ; Butt, Irfan |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 4/6, p. 653-665
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| Subject: | Social networking websites | customer value | hedonic | utilitarian | willingness to share knowledge | perceived security | switching costs | electronic word-of-mouth | eWOM communication | travel | Virales Marketing | Viral marketing | Social Web | Social web | Website | Soziales Netzwerk | Social network | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |