A train of thought in product experientiality : working memory, distraction, and inconsistencies in cue order effects
Tobias Offergeld, Luis F. Martinez, Aristides I. Ferreira
| Year of publication: |
2020
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|---|---|
| Authors: | Offergeld, Tobias ; Martinez, Luis F. ; Ferreira, Aristides Isidoro |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-13
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| Subject: | Brand trust | Cue order effects | Dual-task interference | Experientiality | Product evaluation | Working memory capacity | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Experiment | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101971 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171849