A tribute to Peter Drucker: editors’ introduction to the special issue
| Year of publication: |
2009
|
|---|---|
| Authors: | Darroch, Jenny ; Day, George ; Slater, Stan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 1, p. 1-7
|