A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Marieke L. Fransen, Peeter W. J. Verlegh, Amna Kirmani and Edith G. Smit
| Year of publication: |
2015
|
|---|---|
| Authors: | Fransen, Marieke L. ; Verlegh, Peeter W. J. ; Kirmani, Amna ; Smit, Edith G. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 1, p. 6-16
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| Subject: | persuasion | resistance | reactance | persuasion knowledge | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298749