A unified measure of media brand personality : developing a media brand personality scale for multiple media
Danny D. E. Kim
| Year of publication: |
July-September 2017
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|---|---|
| Authors: | Kim, Danny Da Eun |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 19.2017, 3, p. 197-221
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| Subject: | Medienmanagement | Media management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14241277.2017.1306531 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749416