A validation of META-RELQUAL under South African micro-enterprise banking customers
Pierre Mostert and Mariette Zietsman, Göran Svensson
| Year of publication: |
2019
|
|---|---|
| Authors: | Mostert, Pierre ; Zietsman, Mariette ; Svensson, Göran |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 18.2019, 4, p. 549-569
|
| Subject: | relationship marketing | relationship quality | META-RELQUAL | social exchange theory | SET | transaction cost analysis | TCA | business relationships | micro-enterprises | BRICS | South Africa | Beziehungsmarketing | Relationship marketing | Südafrika | KMU | SME | Lieferantenmanagement | Supplier relationship management | Transaktionskosten | Transaction costs | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2019.101535 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012145702