A value-driven touchpoints strategy for managing the customer experience process
Mehir Baidya, Bipasha Maity and Susobhan Goswami
| Year of publication: |
2023
|
|---|---|
| Authors: | Baidya, Mehir Kumar ; Maity, Bipasha ; Goswami, Susobhan |
| Subject: | Customer-facing strategy | Customers | Experience | Touchpoints | Value-driven | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BPMJ-02-2023-0093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430675