A viable systems approach to relationship management in S-D logic and service science
Francesco Polese; Primiano Di Nauta
| Alternative title: | Eine tragfähige Systems Approach zu Relation Management im Vertrieb und Service Logic Science |
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| Year of publication: |
2013
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| Authors: | Polese, Francesco ; Di Nauta, Primiano |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 73.2013, 2, p. 113-129
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| Subject: | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Bibliometrie | Bibliometrics |