Product quality vs service quality in the mobile industry : is there a dominant driver of customer intention to switch providers?
Xianghui Peng; Rebecca Scott; Victor Prybutok; Anna Sidorova
| Year of publication: |
2014
|
|---|---|
| Authors: | Peng, Xianghui ; Scott, Rebecca ; Prybutok, Victor ; Sidorova, Anna |
| Published in: |
Operations management research : OMR ; advancing practice through theory. - New York, NY : Springer, ISSN 1936-9743, ZDB-ID 2424183-0. - Vol. 7.2014, 3/4, p. 63-76
|
| Subject: | Service-dominant Logic | Service Quality | ProductQuality | Customer Switching Intention | PLS-SEM | Mobile Industry | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Mobilkommunikation | Mobile communications | Qualitätsmanagement | Quality management |
Online Resource
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | 10.1007/s12063-014-0093-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010439715