A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts
Year of publication: |
2013
|
---|---|
Authors: | Laer, Tony van ; Ruyter, Ko de ; Cox, David |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 1, p. 14-27
|
Subject: | Social Web | Social web | Firmenimage | Corporate reputation | Arbeitsverhalten | Work behaviour | Verantwortung | Responsibility | Emotion | Finanzdienstleistung | Financial services | USA | United States |
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