A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice

Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava, and Hyojin Lee

Year of publication:	October 2016
Authors:	Deng, Xiaoyan ; Kahn, Barbara E. ; Unnava, Hanumantha Rao ; Lee, Hyojin
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 682-698
Subject:	horizontal versus vertical \| retail assortment \| perceived variety \| eye movement \| variety seeking \| Sortiment \| Retail assortment \| Produktdifferenzierung \| Product differentiation \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Vertikale Integration \| Vertical integration

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