Absatzmittlergerichtetes, identitätsbasiertes Markenmanagement
Philip Maloney
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Maloney, Philip |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Markenführung | Brand management | Vertrauen | Confidence | Vertriebsweg | Distribution channel | Handel | Trade | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Vertrieb | Physical distribution | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVIII, 435 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2007 |
| ISBN: | 3-8350-0938-9 ; 978-3-8350-0938-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003543277