Accessing tourists' unconscious associations about international destinations : data fuzzification of reaction times in the implicit association test
SooKeun Choi; Lin Liu; Dae-Young Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Choi, Soo Keun ; Liu, Lin ; Kim, Dae-Young |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 5/6, p. 578-594
|
| Subject: | Top-of-mind awareness | data fuzzification | implicit association test | destination icon | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011386766