Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Steven Gittelman; Victor Lange; William A. Cook; Susan M. Frede; Paul J. Lavrakas ...
| Year of publication: |
2015
|
|---|---|
| Authors: | Gittelman, Steven ; Lange, Victor ; Cook, William A. ; Frede, Susan M. ; Lavrakas, Paul J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 3, p. 242-254
|
| Subject: | Marktforschung | Market research | Online-Befragung | Web survey | Stichprobenerhebung | Sampling | Systematischer Fehler | Bias |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011397048