Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
| Year of publication: |
2013
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| Authors: | Woodside, Arch G. ; Baxter, Roger |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 42.2013, 3, p. 382-393
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