Achieving consumer trust on Twitter via CSR communication

Jana Kollat and Francisca Farache

Year of publication:	2017
Authors:	Kollat, Jana ; Farache, Francisca
Published in:	The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 6, p. 505-514
Subject:	Stakeholder engagement \| CSR communication \| Communication strategy \| Social media \| Consumer trust \| Social Web \| Social web \| Corporate Social Responsibility \| Corporate social responsibility \| Stakeholder \| Vertrauen \| Confidence \| Öffentlichkeitsarbeit \| Public relations \| Konsumentenverhalten \| Consumer behaviour \| Kommunikation \| Communication \| Interne Kommunikation \| Internal communication \| Beziehungsmarketing \| Relationship marketing

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