Achieving demand-side synergy from strategic diversification : how combining mundane assets can leverage consumer utilities

Guangliang Ye; Richard L. Priem; Abdullah A. Alshwer

Year of publication:	2012
Authors:	Ye, Guangliang ; Priem, Richard L. ; Alshwer, Abdullah A.
Published in:	Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 23.2012, 1, p. 207-224
Subject:	Diversifikation \| Diversification \| Unternehmenserfolg \| Firm performance \| Strategisches Management \| Strategic management \| Entrepreneurship \| Entrepreneurship approach

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