Acquiring new donors : a field experiment using bonus trigger incentives
Sara E. Helms-McCarty, Timothy M. Diette, and Betsy Bugg Holloway
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Helms McCarty, Sara ; Diette, Timothy M. ; Holloway, Betsy Bugg |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 45.2016, 2, p. 261-274
|
| Subject: | donations | nonprofit | field experiment | new donors | incentives | Fundraising | Feldforschung | Field research | Anreiz | Incentives | Nonprofit-Organisation | Nonprofit organization | Experiment | Leistungsanreiz | Performance incentive | Leistungsentgelt | Performance pay | Motivation | Entwicklungshilfe | Development aid | Prinzipal-Agent-Theorie | Agency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0899764015583120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011483463