Act like a retailer, think like a brand : an overview of retailer brand equity and agenda for future research in Indian context
Year of publication: |
March 2016
|
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Authors: | Rashmi ; Dangi, Hamendra |
Published in: |
Asia-Pacific journal of management research and innovation : APJMRI. - Los Angeles [u.a.] : Sage, ISSN 2319-510X, ZDB-ID 2838029-0. - Vol. 12.2016, 1, p. 67-84
|
Subject: | Brand management | corporate branding | retailer brand equity | consumer-based retailer brand equity | retail equity | Markenführung | Einzelhandel | Retail trade | Markenimage | Brand image | Indien | India |
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