Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Year of publication: |
2014
|
---|---|
Authors: | Mumuni, Alhassan G. ; Mansour, Mourad |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 3, p. 239-252
|
Subject: | Activity-based segmentation | Saudi Arabia | segmentation | tourism | vacation | Saudi-Arabien | Tourismus | Tourism | Indien | India | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing | Internationaler Tourismus | International tourism | Zielgruppe | Target group | Urlaubsverhalten | Holiday behaviour |
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