Ad-blockers : a blessing or a curse?

Manmohan Aseri, Milind Dawande, Ganesh Janakiraman, Vijay S. Mookerjee

Year of publication:	2020
Authors:	Aseri, Manmohan ; Dawande, Milind ; Janakiraman, Ganesh ; Mookerjee, Vijay S.
Published in:	Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 2, p. 627-646
Subject:	ad-blocking \| web advertising \| rational expectations equilibrium \| revenue maximization \| Rationale Erwartung \| Rational expectations \| Online-Marketing \| Internet marketing \| Werbung \| Advertising \| Auktionstheorie \| Auction theory

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