Ad intrusiveness of location-based advertising : a virtual reconstruction
Arief Ernst Hühn; Paul Ketelaar; Vassilis-Javed Khan; Andrés Lucero; Marnix van Gisbergen ...
| Year of publication: |
2012
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| Authors: | Hühn, Arief Ernst ; Ketelaar, Paul ; Khan, Vassilis-Javed ; Lucero, Andrés ; Gisbergen, Marnix S. van |
| Published in: |
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]. - Wiesbaden : Springer Gabler, ISBN 3-8349-4290-1. - 2012, p. 191-207
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| Subject: | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Personalisierung | Personalization | Werbeplanung | Advertising planning |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009748099