Adding bricks to clicks : Which characteristic of a showroom affects consumers when they shop online?
Abeer A. Mahrous and Ola Tarek, Wael Kortam
| Year of publication: |
2022
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| Authors: | Mahrous, Abeer A. ; Tarek, Ola ; Kortam, Wael |
| Published in: |
EuroMed journal of management : EMJM. - Olney, Bucks : Inderscience, ISSN 2055-1711, ZDB-ID 2844407-3. - Vol. 4.2022, 4, p. 332-344
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| Subject: | channel extension | channel selection | e-retailers | offline attributes | offline store | omnichannel | showroom | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Online-Marketing | Internet marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EMJM.2022.127443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230248