Adding clicks to bricks : a study of the consequences on customer loyalty in a service context
Estela Fernández-Sabiote; Sergio Román
| Year of publication: |
2012
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|---|---|
| Authors: | Fernández-Sabiote, Estela ; Román, Sergio |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 25390193. - Vol. 11.2012, 1/6, p. 36-48
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117876