Adding some context to port marketing : exploring the content and measurement of market orientation in the port industry
Year of publication: |
2015
|
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Authors: | Kounoupas, Evangelos ; Pardali, Angeliki |
Published in: |
Spoudai : journal of economics and business. - Peiraiōs : Panepistēmion, ISSN 2241-424X, ZDB-ID 2741596-X. - Vol. 65.2015, 1/2, p. 3-26
|
Subject: | Market Orientation | market intelligence | port performance | mediating and moderating variables | Hafen | Port | Marketingmanagement | Marketing management | Hafenwirtschaft | Port management |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/169165 [Handle] |
Classification: | M39 - Marketing and Advertising. Other ; R40 - Transportation Systems. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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