Adding value through direct marketing - management dimensions of different marketing channels
Anne Moxnes Jervell
| Year of publication: |
2003
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|---|---|
| Authors: | Jervell, Anne Moxnes |
| Published in: |
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002. - Oslo : NILF [u.a.], ISBN 82-7077-514-2. - 2003, p. 225-237
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| Subject: | Vertriebsweg | Distribution channel | Direktmarketing | Direct marketing | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002123259