DMA print tracking : attributes of media channels
Yashraj Jain and David Reed
| Year of publication: |
2013
|
|---|---|
| Authors: | Jain, Yashraj ; Reed, David |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 56-63
|
| Subject: | direct marketing | direct mail | email marketing | social media | consumer attitudes | DMA | Direktmarketing | Direct marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | E-Mail | E-mail | Vertriebsweg | Distribution channel | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010256408