Adding value to marketing : the role of marketing in today's profit-driven organization
David P. Doyle
| Year of publication: |
1998
|
|---|---|
| Authors: | Doyle, David P. |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 200 S 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-2175-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000627351