Addition by division : partitioning real accounts for financial well-being
Year of publication: |
2012
|
---|---|
Authors: | Loewenstein, George ; Cryder, Cynthia E. ; Benartzi, Shlomo ; Previtero, Alessandro |
Published in: |
Transformative consumer research for personal and collective well-being. - New York, NY [u.a.] : Routledge, ISBN 1-84872-852-2. - 2012, p. 413-422
|
Subject: | Bankmarketing | Bank marketing | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction |
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