Addressing Information Asymmetry in Business Services Market

While business services, and especially knowledge intensive ones, are key inputs, having a decisive contribution to the competitiveness of their client industries, the determinants of the market for such services are not entirely clarified. We found that quality uncertainty and information asymmetry generate incentives for poor quality and low performance, and drastically limit the market size and its growth prospects. Aiming at animating the efforts in addressing information asymmetry in business services market we explore its specificities and a number of practical developments that may contribute at raising market functionality of interest for managers and policy makers