Addressing the personalization-privacy paradox : an empirical assessment from a field experiment on smartphone users
Juliana Sutanto; Elia Palme; Chuan-Hoo Tan; Chee Wei Phang
| Year of publication: |
2013
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|---|---|
| Authors: | Sutanto, Juliana ; Palme, Elia ; Tan, Chuan-hoo ; Phang, Chee Wei |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 37.2013, 4, p. 1141-1164
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| Subject: | Personalization–privacy paradox | mobile advertising applications | uses and gratification | information boundary theory | Mobiltelefon | Mobile phone | Feldforschung | Field research | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Mobile Business | Mobile business | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010225532