Consumer attitudes towards mobile advertising : an updated vision
Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual
| Year of publication: |
2019
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|---|---|
| Authors: | Aramendia-Muneta, Maria Elena ; Olarte-Pascual, Cristina |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 3, p. 235-252
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| Subject: | mobile phone | short messaging service | SMS | mobile advertising | consumer attitudes | permission-based | incentives | informativeness | credibility | irritation | entertainment | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Werbung | Advertising | Werbewirkung | Advertising effects | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2019.102564 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012140344