Adopting relationship trust and influence strategy to enhance green customer integration : a social exchange theory perspective
Cong Zhou, Weili Xia and Taiwen Feng
| Year of publication: |
2024
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|---|---|
| Authors: | Zhou, Cong ; Xia, Weili ; Feng, Taiwen |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 8, p. 1669-1686
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| Subject: | Big data development | Green customer integration | Influence strategy | Relationship trust | Social capital | Vertrauen | Confidence | Sozialkapital | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Austauschtheorie | Social exchange theory | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2022-0236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015083726