Adoption Intention and Benefits of E-Commerce Usage in Business : An Exploratory Study

The adoption of internet for e-commerce in business in developing countries grows slower than in developed countries. This research seeks to identify the reason that causing such business to adopt e-commerce (adoption intentions) and the benefits they are realizing. Beside it, this study also want to know the differences of intention adoption and the benefits of usage between corporations which have domestic markets and those which have global markets.Research conducted in east Java and involved 64 companies as samples. By Using exploratory factor analysis it can be concluded that there are five factor in terms of intention to adopt e-commerce for business, e.i: 1) to maintain the activity with the suppliers and business partnership, 2) to keep and satisfy the customer, 3) to access to the market, 4) to build image, and 5) to recruit staff online. Further analysis concludes that there is significant different in intention adoption, especially in factor to access to the market between corporations which have domestic markets and those which have global markets. Corporations which have global markets have stronger intention in factor to- access to the market than those which domestic markets. Beside it, there is no differences significantly in benefits after adopted e-commerce for business process.The implication of the result is indicate that e-commerce have many strategic benefits for every business corporation. It is not only to improve internal and external business process but also give the equal benefits with the cost